Some retailers got arsey with Dark Horse’s supposed plans to release their comics digitally on the same day as the print edition and a reduced cost. Some figures were thrown around the internet like 99c/$1.99 for the digital version, $2.99/$3.99 for the print. So these retailers caught wind of this and decided to cancel all of their Dark Horse orders as some sort of punishment to DH for daring to contemplate doing this.
DH have reacted by clarifying that their digital releases will be $2.99 for the first month of release but then reduced to $1.99 thereafter.
But still, this is how I imagine the news to go down..
Customer: Do you have any of the Buffy comic in stock?
Store: We are not stocking those comics because of Dark Horse’s digital policy.
Customer: So you’re saying I can’t buy this comic from you?
Customer: So I have to buy it from somewhere else?
Customer: You’re saying I should spend my money somewhere else?
Customer: And you’re essentially telling me I can buy this digitally from my own home and never come back here?
Yeah, way to support the people who have been paying your rent for all these years, guys. Way to just alienate your customers.
So B&N yanked the printed editions of the titles you can get from Kindle Fire from their shelves and boxed them up outback…
Customer: Do you have Sandman in stock?
Store: No we pulled them off our shelves because the electronic version is avaliable on the Amazon Kindle and not through us
Customer: Urrm, I don’t want to buy the electronic version I want to give you money so I can buy the printed collection.
Store: Well, we can customer order it for you.
Customer: Right, so I can order it today and then come back in 5 days time to collect it? Instead of, y’know, you just selling me the book right now?
Customer: Wait, so you’re saying you can’t sell me the book today but Amazon can?
I work in a bookshop part-time. There is one word I do not use. Amazon. You say that and you might as well be logging the customer into their Amazon account and pressing the checkout button for them because in their head you’ve already lost the sale.
I’m not being thick here though am I? If someone wants to give a shop money that’s good for business right? How are tantrums and empty threats helpful to anyone? Take the money, take all the money you can, because look retailers, when you close down and you moan about it’s all because of “digital” it won’t be, it will because of your ordering policy which is turning down sales.
Digital is here, it’s not going to go away. Nor is print. People still like paper.
There are developments in the industry to support digital and print at the same time, like this initiative from Marvel. Customers want a choice as to what platform to buy their comics and creators want that choice too. It seems the only ones who have an issue are some retailers who don’t want any one to have a choice that isn’t their own.